Step 1: Define the Brand The first step is to define the NPO's brand which is the organization as a whole, ots mission, vision, values and culture. It is important to identify the beliefs and values that interact with the organizations audience. Step 2: Identify the Target Audience This audience is the group of people that the NPO wants to interact with, influence and educate. In this step we identify the target audience, their behaviors, needs, motivations for supporting the NPO. Step 3: Develop a Marketing Mix In this Step the NPO's can use or analyze the 4P's of marketing ( Product, Price, Place and Promotion) to promote itself to its targeted audience. Step 4: Set Goals and Metrics For the marketing plan to be effective, it should set Specific, Measurable, Achievable, Relevant and Time-bound goals. This Step should define goals for the marketing plan including targeted audience, donors, volunteers and funds raised. Step 5: Develop a Content Marketing Plan This step...